August 2016 Newsletter

 

The dog days of Summer are over!

Sun burns have turned to tans, camping gear is going back in storage, and kids are dragging feet to the first day of classes - time to start planning your Fall marketing!

Go into any retail location and most have their Fall out and discounted. People tend to switch their mindset from summer fun to the roaring holidays quickly after Labor Day. Don't miss an opportunity to grab new customers early and reward loyal ones.

Here are a few ideas to help get your Fall marketing off the ground:

• Send out an exclusive Summer Clearance to your VIP/Loyal customers
• Have a VIP reveal party for your new Fall line of products or services
• Have an exclusive Fall deal for new customers/clients
• Update your social media and website with Fall inspired graphics (not only does it look good but it shows people you are actively involved)
• Proactively look for craft fairs and boutiques you can attend. Some offer discounts if you sign up early.
• If you do any craft shows or boutiques, make sure you let people know which ones you will be attending and create exclusive deals that they will only get if they come see you!

Take time to sit down this week and write out your Fall Marketing Plan and make sure to include a budget. A plan will keep you from scrambling at the last minute and loosing potential customers and sales.

Mark your Calendars!

 

Here are a few upcoming networking events that may perk your interest:

Women + Biz Luncheon - By Vyking Events
Aug. 26th, 2016
11:30am to 1:30pm
The Balcony - 65 E Center St., Provo

Helping to support, inspire and encourage enjoyment in business and entrepreneurship amongst Utah women, Vyking Events hosts quarterly luncheons full of information, incredible food and opportunity to grow business. The theme for the August event is Balance, First Things First.

Tickets are $25 per person and include a beautiful, healthy and delicious lunch and many more surprises.

RSVP ASAP before tickets are sold out.


Women Who Build
Sept. 9th, 2016
9:30am to 2:30pm
UVU Sorensen Student Center
Free Admission
Women Who Build is a movement to empower and connect women in our communities. The September 9th summit is a collaborative effort between Provo City Mayor's Office of Economic Development, the Utah Valley Chamber of Commerce, and SCORE. 

The Women Who Build summit will be held September 9, 2016 at the Utah Valley University Sorensen Student Center between 9:30 am-2:30 pm and will feature three tracks: Women Who Build Businesses, Women Who Build Themselves (women's health & safety), and Women Who Build the World (social impact & charitable causes).


Key for Women
Sept. 8th, 2016
9:00am to 10:00am
Key Bank - 1245 S. 800 E., Orem
Free - Breakfast Potluck

Join us for a fun breakfast with local business women! More details will be posted on the blog and on Facebook as it gets closer.